We are Humble
Humble was founded by Alex Searle and Jacques Laverman to help businesses grow with clarity and confidence. Over years of consulting we saw leaders struggle with the noise around AI. Many were caught between big claims and daily realities.
That is why we created HumAIn, a way to apply AI thoughtfully and in harmony with the human strengths that make businesses thrive.
Taking the Humble Approach
We see AI and humans as a symphony. Each is powerful on its own, yet extraordinary in concert. Our job is to help you find the right composition for your business so you can adapt, scale and grow without losing your essence.
Meet the founders
Alex Searle
Storyteller and strategist. Helps leaders cut through noise, shape clear narratives and guide change.
Jacques Laverman
CRM and data enablement. Turns complex systems into simple, actionable workflows that teams adopt.
Humble Ecosystem
From data and systems analysts to content and sales experts, we come armed with a tried and trusted team of domain expertise.